By Bizodisha Bureau, Bhubaneswar, August 29, 2015 : Leading e-commerce portal Snapdeal has tied up with Odisha’s Utkalika and Boyanika to sell authentic handicrafts and handlooms to a wide range of customers across the country. 

Snapdeal is India’s largest online marketplace, with the widest assortment of more than 12 million products across 500 diverse categories from thousands of regional, national, and international brands and retailers.

“We are proud to have an affiliation with Odisha government. Our target is to take the products of these craftsmen to consumers living in more than 5000 towns in the country,” said Sanpdeal senior vice-president Vishal Chadha.

Among Boyanika products available in Snapdeal, there are select sarees, Bomkei silk sarees, Berhampuri silk sarees, Sambalpuri sarees and other silk products. Among Utkalika products there are various home decor products and traditional jewellery.
Odisha secretary of handloom, textiles and handicraft department, Chitra Atumugam said, “We are proud of the affiliation with Snapdeal that will give a boost to the handicraft of Odisha.”

While Boyanika is a brand of primary weaver’s cooperative societies of Odisha, Utkalika is a brand of Odisha State Cooperative Handicraft Corporation.