By Bizodisha Bureau, Bhubaneswar, August 3, 2015 : Odisha State Poultry Products Co-operative Marketing Federation Ltd, [OPOLFED] – a state level apex poultry co-operative marketing organization, on Monday launched its online shopping platform of OPOLFED to provide its customers a flexible buying experience.

It also launched a dedicated Facebook page of the OPOLFED to uniformly expand the use of social media to promote its products and create awareness among the consumers.

Launching the online shopping platform www.chickenfresh.in and Facebook page www.facebook.com/opolfed, state agriculture, fisheries and animal resources development minister, Pradeep Maharathy described it as a milestone in the history of OPOLFED.

“It is really appreciable that OPOLFED has offered to sale its product online. Although initially it will sale its products within the municipal corporation area of Bhubaneswar, it can extend the facility to other areas after looking at the response” the minister added. he said.

Speaking on the occasion, the department commissioner cum secretary Bishnupada Sethi, remarked, “OPOLFED symbolises quality and hygiene. It is a trusted name in Odisha”,

The online shopping platform will provide the residents of Bhubaneswar who cannot visit the OPOLFED-CHICKEN FRESH to place order online and get delivery at home, he said.

OPOLFED was launched as a society in 1976 and was declared as an apex co-operative federation in 1984. Its activities include organization of primary/ women poultry co-operative societies, supply of inputs to poultry farmers, marketing of eggs, packet eggs, dressed chicken meat, poultry feed etc.