By Bizodisha Bureau, Bhubaneswar, June 11, 2018: Profit-making motive has become priority of movie makers as the quality of lyrics in Bollywood movies has changed from what it used to be few decades ago, according to noted Bollywood lyricist and Urdu poet Rahat Indori.

During a conversation on the final day of the Kalinga Literary Festival 2018 here, Indori said as
“These days the cinema makers have only one purpose and that is to double their investment. So when profit-making becomes central in movie making, the quality of song lyrics suffers.”

‘The quality has suffered to such an extent that the lyrics do not have a story in them. The lyric of one song in a particular movie could be used with any other movie of a different genre and it would fit too,” he added.

The concluding day of the literary festival held several sessions on varied subjects and topics. Noted journalist Vinod Dua discussed about media and its engagement with the public amid changing scenario of news consumption. Prominent Odia litterateurs such as Subhendu Mund and Paresh Pattnaik expressed their opinion about centre and periphery of Odia literature while others discussed about opportunity of literature in disconnected area of Odisha.

A dedicated session was held for radio artists who talked about their journey and the redefining role of radio in our everyday life. In another session, noted Ollywood actor Anu Chaudhury and others discussed on stock stereotyping of depicting women the same in movies even after so many years have passed since first Odia movie was created.