Bizodisha Bureau, Bhubaneswar, may 14, 2015 :

Odisha chief minister, Naveen Patnaik on Thursday launched the digital campaign for the Nabakalebara 2015 here with an aim to make it a ‘World Event’.

Patnaik unveiled a state-of-art dynamic website www.nabakalebara.gov.in, a user friendly mobile application in Android, IOS and Windows platforms, and extensive Social Media campaign “Nabakalebara 2015 Official” on Facebook, Twitter, Youtube and Google Plus platforms, officials said.

The campaign aims at improving the tourist engagement, enhance the service offerings, maintain the visitor profile and generate analytics for use during the future events. The website will have About Nabakalebara, Story of Daru Bramha, Role of the Sevayats, On Going Rituals, About Sreekshetra, about the Trinity, Tourism & Culture, How to reach, Places to visit around Puri and in Odisha, Accommodation details, Nabakalebara news, Twitter Speaks, Videos & Photos, and information of Health and safety Parking places and Local travel etc.

The mobile application will have features like Factoids, Schedule, Maps – Online & Offline, Helpline, Utilities such as banks, police stations, Hospitals etc, tourist spots, videos, books, gallery, recent news etc,. The social media campaign will cover the event news, interesting facts about the Nabakalebara and Puri temple, information on Odisha tourism and other related matters.